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Competitive advantage can be won through avoiding commodity business help service models, knowing when to compete, gaining higher ground first, through being traditional.

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In this scenario, Rebecca manages Chocolate Cupcake production and business tactics. She is charged with improving efficiency and effectiveness among the processes she manages while ensuring that any changes she makes positively impact the customer and relevant company functions.

Ask yourself whether you have goals, strategies which support those goals and tactics which support your systems. If not, stop, take a step back and look at the real picture.

If nonetheless got insist on doing it yourself, then learn fundamentals of marketing and having understanding your marketplace, selecting profitable niche, and defining your companies to serve that particular. If you do this right, you’ll either inevitably be with no true competition or you will stand out head and shoulders above them.

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